SWAROVSKI I

ARMADA AVM

Swarovski 1895’te Avusturya’nin Wattens kasabasinda kuruldu. Wattens’dan Avrupa’daki moda merkezlerine trenle kolaylikla ulasilabiliyordu. Sirketin kurucusu Daniel Swarovski bu ise kristal atölyelerinde çirak olarak basladi. Ilk kristal kesim makinesi gelisti. Swarovski kristallerinin pirlanta parlakliginda olmasinin nedeni de bu kesim teknigidir. Bu makine teknolojiye ragmen hiçbir degisiklige ugramadi. Bugün hala ayni makine kullaniliyor. Ilk basta tekstile yönelik taslar üretip moda merkezlerini beslediler. O dönemin yükselen markalari bu taslari markalarinda kullandilar. Bunun ardindan Swarovski ev dekorasyonunda kullanilan kristalleri üretti. 1976’da ilk biblo yapildi ve biblo serisine geçildi. 1980’lerde taki üretimine baslandi. Günümüzde Swarovski, mimari alanlarda da kullanilmaktadir; taslardan aydinlatmalar, objeler ve mobilya aksesuarlari yapilmaktadir. Ediz Gürcün tarafindan Ankara Armada Swarovski 2010’da Adana Swarovski 2011’de, Ankara Next Level Swarovski 2013’de, Ankara Panora Swarovski 2015'de açilmistir.

PROJECT DETAILS

LOCATION

Ankara

PROJECT AREA
60 m²
DESIGN PROCESS

May 2011

Swarovski was founded in 1895 in the town of Wattens, Austria. From Wattens to fashion centers in Europe, transportation was easily provided by train. The founder of the company, Daniel Swarovski, started this job as an apprentice in crystal workshops. The first crystal cutting machine has been developed. Thats why, the crystals of Swarovski are as sparkling as diamonds by this cutting technique of the machine. This machine has never changed despite new technology. The same machine is still used today. At first, they produced stones for textiles and attracted fashion centers. The rising brands of that period used these stones in their brands. Swarovski then produced the crystals used in home decoration. In 1976, the first trinket was made and the trinket series was produced. Jewelry production started in the 1980s. Today, Swarovski is also used in architectural areas; lighting, objects and furniture accessories are made of Swarovski stones. Swarovski Stores: in Ankara Armada in 2010, in Adara in 2011, in Ankara Next Level in 2013, in Ankara Panora in 2015 were opened by Mr Ediz Gürcün.

Proje Detayı

KONUM
ANKARA

PROJENİN ALANI
60m²

TASARIM SÜRECİ
-

UYGULAMA SÜRECİ
MAYIS 2011